Start With Why

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By: Dustin Delatore

Simon Sinek is brilliant and highly motivating. Simonโ€™s talk on how great leaders inspire action introduced me to an entirely different way to approach marketing. I now believe all branding initiatives, from personal branding to corporate branding, should be able to answer why before anything.

In addition to watching this video, I recommend reading the book Start With Why, for a deeper understanding.